Should You Hire An SEO Company?
The Short is answer is yes. But that depends on a lot of factors and budget is an important one. If you are a local company who deal with a lot of local competition. It may be wise to hire a company who will analyze and come up with a strategy to help you rank higher amongst your competition. However is there isn’t much competition locally and you are not a nationwide or global brand you may be able to do a few things yourself to gain online recognition.
To begin you want to make sure you have a decent website. It is your digital storefront and a direct reflection your company. Most businesses these days have a physical and online presence and a website will give your consumers another reason to trust you. If you have the time there are free websites you can put together and this will help begin the process of building your brand online. After you have established a website you will want to sign up with google business pages and setup a page for your business.
These are just a few steps to help you, but will it get you more business? As mentioned earlier if you are in a competitive market, for example lets say you are the only upholstery company in your city. Chances are doing just these 2 things will greatly benefit your business. If you don’t have the time then you may be better hiring a company who can take care of these tasks for you and update you on the progress every month.
When To Hire An SEO Company
It becomes necessary to hire an SEO company usually when you are struggling to get new business or are in a saturated and competitive niche. Your competitors may consistently outrank you online despite your belief that you have a superior product. Figuring out why you are not ranking better online is a complex task and requires someone who knows where to look and how to create a strategy to help you rank better in google. Some of these tasks include competitor analysis, backlink profile analysis, content optimization and many more.
There is not one specific reason why you are not performing better than other websites. It is usually a combination of things that can be improved and an SEO expert will be able to identify these things and effectively create solutions. If you want to rank better consult with a company that specializes in this type of marketing. If you are working with a good SEO company, you will typically see positive results within 90 days and they will consistently modify their plan of action to keep growing your business but also to stay ranking above certain competition.
This is why SEO can be a long-term commitment and you want to make sure you are ready to take on the cost. Most likely your competitors have already made that decision and they are performing better than you. The great thing about SEO is everyone has the opportunity to grow their online presence and we can help you achieve the results you are looking for.