SEO for Apartments
If your apartment complex has a website, then you are going to want as many people to locate and visit it as you can. Moreover, spending money on SEO is the key to increasing the amount of traffic to your website (search engine optimization).
Discover what exactly apartment SEO is, why it is important for the website of your apartment complex, and ideas for website optimization in the following paragraphs.
What Exactly is SEO?
To increase your website’s chances of showing up in search engines such as Google or Bing, you must carefully improve it through the process of SEO.
Consider this: Google always returns a large number of suggested websites when you search for something. You’re also more apt to click on websites that are closer to the page’s top when you do a search. You can now see why it’s advantageous to work to increase your apartment website’s Google ranking!
Although SEO is a continuous process, the outcomes are worthwhile. You may increase the amount of targeted, quality traffic to the website by investing in SEO. Additionally, you can anticipate receiving additional leads and prospects the more individuals that visit your website.
Should You Do Your Own SEO?
Although some education and training are required, anyone can perform SEO. However, you’ll have to put in a lot of time and work if you want to see results. So, if you lack sufficient resources or a committed marketing staff, think about hiring a marketing firm to handle your SEO needs.
The region of your community should be taken into account when considering whether to manage SEO in-house. It might be simpler for multifamily buildings in smaller towns to rank highly in Google than for buildings in larger cities. This is due to the fact that locations with lower populations typically have less competition. For instance, a website for an apartment building in a town of 5,000 people will probably rank higher than a website for a building in a metropolis of 500,000 people. This is due to lower SEO competition in smaller cities as there are fewer individuals producing content and looking for apartments.
Of course, whether you decide to handle your SEO yourself or through an agency should depend on your budget and internal resource availability.
5 SEO Pointers for Apartment Buildings
Pick Sensible Keywords
The very first stage in any successful SEO plan is to identify and include powerful keywords into your website. Keywords are the words or phrases that people enter into search engines, thus they have to be used frequently on your website.
Your building’s website’s keyword will probably be something like “apartments in [city]” or “[city] apartments for rent.” However, you ought to make use of a keyword service like Ubersuggest, which enables you to look for keywords, assess their monthly search traffic, determine how challenging it will be for them to rank for, and discover additional keyword suggestions. When you’ve identified a keyword, use it on your site in headings, meta tags, as well as body copy, but avoid using it excessively.
Here’s a sample of how to include keywords in a website for a Dallas multifamily community:
Apartments in Dallas – [Property Name]
Looking for a place to live in Dallas? Learn about the vacant residences at [your property name] in Dallas, Texas. contemporary facilities and newly remodeled units. Take a tour right away!
Title of your homepage: Modern Dallas Apartments
Content on every page of your website: Include several synonyms in addition to your keyword a few times. But be careful not to over-optimize when writing! Once you’ve chosen a keyword, incorporate it sparingly within your website’s headings, meta descriptions, and body copy.
Create a Blog
Few people realize that one of the easiest ways to increase website traffic is through blog content. The best part is that it’s free! Writing engaging, instructive, and useful blog posts can help them rank highly on Google. As a result, your website can experience an increase in traffic.
For every post you create, be careful to select a keyword to increase its odds of ranking. Additionally, you ought to promote your blog’s material on social networking sites and urge your audience to read and distribute it. You lack the time to compose a blog post each day or each week. Engage the help of independent, freelance writers!
When a different website is linked back to yours, this is known as backlinking. The chances of ranking higher might be increased by having a lot of backlinks because Google will see your website as a valuable, reliable source.
How to get your website to have backlinks:
- Share your website or blog’s links on social media.
- Ask your network to link to your content on their websites or to share it on social media.
- Inquire if you can submit material to successful websites managed by professionals in your field. Also provide a link back to your website in the information you create.
Control Your NAP
NAP, which stands for “name, address, and phone number,” is an SEO phrase that describes the process of ensuring the accuracy of your company’s contact information online.
Your NAP can be found online in a lot of locations, including:
Apartment listing services like Apartments.com and Zillow
Yelp and other review sites social media profiles
Ensure that the name, address, and the phone number of your business are accurate everywhere. The accuracy will be rewarded by Google, and it will make it simpler for consumers to visit your website and business.
Create a Google My Business Profile
People who search for businesses on Google can find them thanks to a service called Google My Business. Every business entry has its contact information as well as additional facts such as your business hours and perhaps even images. Google My Business is essential since it makes sure that anyone looking for your business may find the most up-to-date information possible right away.
Go to google.com/business, create an account, and complete the required steps to verify your affiliation with the business in order to acquire your Google My Business listing.
The Bottom Line
SEO is of the utmost importance for apartment complex owners as it is one of the best ways to give you a leg up in a very competitive market. Whether you opt to manage SEO on your website and social media yourself, or engage the help of a professional, one thing can be said and that is that SEO truly is the key to making your property stand out above the rest!